Search Engine Optimisation (SEO) is a strategy to improve your website’s visibility on search engines. It involves bringing your content to the top of the search results, so people can find it when they are looking for something online.

It’s a great way to drive traffic to your website and get more sales. Unlike paid advertising, where people will stop visiting your site once you’ve stopped paying them, SEO is a long-term marketing strategy that keeps producing results for you.

Despite what you’ve heard about SEO being dead and dying, it will continue to grow in the future. Millions of businesses are using search engines to market themselves, and the trend is only growing.

Google dominates the search engine market and continues to develop new ways of delivering useful information to its users. The way it does that is through algorithms that are constantly being updated to ensure search engines provide users with the best results possible.

The biggest challenge for any SEO company is making sure their site meets the criteria set by the search engine. This means creating quality content that answers the user’s query and makes their experience on your site enjoyable.

SEO isn’t a one-size-fits-all solution and you need to use your creativity and expertise to create content that’s unique to your business. It is also crucial to ensure your website is easy to navigate and loads quickly. This is because a slow website can lead to increased bounce rates and lower conversions.