While SEO has been around for a while, artificial intelligence is only now beginning to make a splash. It’s true that Google is using AI to power its search algorithms, but it’s not yet in wide use.

While it hasn’t quite caught on, AI has the potential to be a major game changer. If implemented correctly, it will improve website performance and make it easier to find information. This is especially important in light of the increasing popularity of voice search.

Artificial intelligence is not a substitute for SEO. Instead, it should be viewed as a complementary tool. As you know, search engines are always improving, and AI can help them do this better.

For instance, you may have seen the new Google search feature, RankBrain. RankBrain is an AI system that helps process millions of search results. The company is also testing the application of AI to its search algorithms.

There’s no doubt that artificial intelligence will play a big role in the future of SEO. The biggest question is whether it will replace SEO?

Not surprisingly, some SEO gurus are skeptical. But they should keep in mind that it will not replace all of the jobs currently done by human specialists.

One of the key benefits of AI is that it can do repetitive tasks more efficiently. When it comes to SEO, you want to focus on the tasks that are truly relevant to your business. A great example is keyword research. You can use several tools to do this.