SEO is an extension of web accessibility and requires proper treatment of tags, headers, and other elements of the website. A comprehensive SEO strategy will attract visitors and create brand awareness. A well-optimized site will increase the number of visitors and lead to better rankings in search engines.

Choosing the right technology is essential to your SEO efforts. Several tools are available that help you track the performance of your pages, analyze backlinks from other sites, and compare your site’s performance to your competitors.

One of the best tools on the market is Ahrefs. It is a web crawler that generates millions of keywords and backlinks. It also offers keyword research reports and organic search results. It also has a link audit tool.

Another excellent tool is SEMrush. It offers a wide range of metrics and tools to help you determine how your competition is doing, understand their strategies, and see what potential customers are doing on the Internet. You can even find out where your competitors are ranking and why.

SpyFu, created by “Screaming Frog” in 2010, provides all kinds of keyword research and SEO tools. It is also easy to use and customizable to meet your needs. It has clients such as Disney, Dell, and Shazam. You can even get a 30-day free trial of the tool.

Advanced Web Ranking supports over 3,000 search engines and is an excellent SEO tool for large volumes of keywords. It also conducts competitor analysis, tracks your keyword rankings, and helps you create content briefs to match your readers’ search intent.