Using keyword research is an essential step in any search engine optimization (SEO) strategy. It helps you determine the best words to use for your content.

Keywords that are high in search volume but with little or no competition are ideal for attracting traffic. Keywords that are high in search volume but have a lot of competition are tough to rank for.

When identifying keywords for your business, use a keyword tool to compare search volumes. Keyword Tool shows search volumes, CPC, and keywords that are related to your website. It also allows you to search for keywords and create a list.

It is also a good idea to research your competition’s keywords. This can help you determine keyword opportunity gaps. Identifying gaps in competition can help you target terms that are easier to rank for.

In addition, it can also be useful to find long tail keywords. Long tail keywords are usually related to your brand’s sub-topics. They are more descriptive and more likely to be used by shoppers later in the buying cycle.

You can also research your business’ competitors from a brand perspective. This will help you gain a more broader view of the content that is being used by them. You may find that your competitors use terms that are not related to your business. This can help you avoid keyword overload.

For more in-depth keyword research, you can use paid keyword research tools. These tools can return your investment, and they provide more advanced features than free tools.