Google is one of the top search engines worldwide, serving billions of users every day with a complex algorithm that manages to connect them to the information they need. Its algorithms are constantly firing off, adapting to user behavior and incorporating new SEO tactics as they come up.

What is the algorithm?

The algorithm is a set of rules that the search engine follows to determine how to rank webpages. The main function of an algorithm is to provide users with the most relevant results.

Algorithms are complex and can be confusing for many beginners, so it’s essential to learn as much as possible about how they work. There are also plenty of tools that can help you understand which algorithms are impacting your SEO strategy and how to prepare for any changes that might be coming up.

How often do Google make an algorithm update?

While there are a lot of small updates that people don’t notice, there are also several big core algorithm updates that happen every year. It’s important to track these changes so you can make sure your SEO strategy is up to date.

What is the role of user experience in Google’s ranking algorithm?

A clean site architecture, fast load speed, and mobile experience can all have an impact on your SEO rankings. However, Google has made a move in recent years to focus on one critical factor that affects user experience: dwell time.

This can impact your SEO efforts significantly. It’s vital to stay up to date on Google’s ranking factors and keep your site as user-friendly as possible.