What is the most important KPI in SEO?

When you’re trying to optimize your site for SEO, it can be difficult to tell if your efforts are paying off. For this reason, many SEO professionals use KPIs to track their performance and see what areas they need to improve.

The most important KPI in SEO is arguably organic traffic. This represents all non-paid clicks that come from search engines, and it can help you gauge the success of your SEO efforts.

Keyword rankings are another SEO KPI that’s often overlooked, but it’s very important to track your keyword rankings over time. It’s a great way to get an idea of how your rankings are changing over time and which keywords are most valuable.

Index status is a technical SEO measure that’s usually overlooked, but it can be incredibly useful for understanding how well your site is performing with search bots and crawlers. It can also help you identify any sudden drops or increases in indexed pages, which could indicate something wrong with your site that could be affecting your search rankings.

Bounce rate and exit rate are two more indicators of how well your content is serving users. Knowing how often your visitors bounce and leave without completing a desired action can help you optimize your website for better conversions.

Customer lifetime value is another metric that can help you measure the financial impact of your SEO efforts. This is especially helpful if you monetize your website through ads, as this metric allows you to measure how much revenue your SEO activities are generating.