Various factors influence the highest searched keyword on Google. These include virality, global trends, and interests. The search volume of the keyword also varies.

Google’s algorithms help predict searches in real-time. This helps it deliver relevant results. It also suggests related keywords as you type. However, Google’s suggested keywords are similar to the keywords that searchers actually enter.

According to Google, “weather” is the highest searched term globally. The keyword was used 199.7 million times in a month.

Other keywords on Google’s list include ‘weather’, ‘weather forecast’, and ‘weather news’. They are all used a lot. However, the highest search volume may not always mean the best traffic for your business. It is important to remember that the search volume of a keyword indicates the number of times the keyword is used. The higher the search volume, the more frequently people are searching for the keyword.

Google’s most popular keywords are usually related to Google owned platforms. They are also the most stable keywords. This is because the keywords will have a longer history in search data. Usually, the top keywords are related to social media, communication, and gaming. These keywords will also have a lot of traffic.

The top keywords on the App Store continue to be social media and networking apps. The only dating app to make the top 20 list last year was Bumble. This year, Bumble, Grindr, and Tinder make the top 20 list.

In addition to these apps, the most popular keywords on Google are related to technology, politics, and entertainment. These keywords also vary by niche and virality. The most popular searches on Google are a good way to analyze consumer behavior online.