Search Engine Optimization (SEO) tools help you create an effective marketing campaign that is geared to your audience. These tools can also be used to check for broken links on your site, check for structured data markup, and more.

SEMRush offers a comprehensive suite of SEO tools. You can compare the keywords for your website or domain, and get competitor information. This tool is ideal for in-house and agency marketers. It is not cheap, though. If you are willing to pay the cost, you can use it to attract leads through local search-optimized content.

Woorank helps you understand your competition’s keyword performance, as well as potential content issues. It can also let you know if your website has any security problems. The free plan is great for testing the service, and it allows you to do three searches per day.

Google Trends is another tool that lets you see what’s trending. It shows you the most popular queries, and also where they are rising. Depending on what country you are in, you can even use it to see how interest is changing.

Moz Pro is a good all-in-one solution that provides a backlink analysis tool and a keyword research tool. You can also monitor your website’s rankings and get a detailed view of the number of backlinks it has.

Google Analytics is an excellent tool to measure how much traffic your website gets. It also shows how many visitors came from organic searches.