Having a good keyword strategy is key to improving your website’s search ranking. The right keywords can help your site attract an audience that is ready to purchase. A great keyword strategy can also help your team be on the same page when it comes to the content they create.

Choosing the best keywords is a daunting task. But if you follow a few basic steps, you can get started.

First, you’ll want to evaluate your business and its goals. Next, you’ll need to understand how your target audience behaves. Finally, you’ll need to look at your competition. Once you have an understanding of who your competitors are, you can decide how to attack them.

To get the most out of your keyword research, you’ll need to choose a mix of long-tail and head terms. Head terms are generally searched more often, but they’re also more competitive. Long tail keywords, on the other hand, are more specific.

Another useful trick is to analyze the data behind your keywords. Using a tool like Google Analytics can give you invaluable insights into your visitors’ searches. If you find that a particular search term has a high volume, but is not generating much click-throughs, then you should consider another.

In addition, you’ll want to check out the number of searches a certain keyword receives each month. Ideally, your keyword should have a large enough search volume to reach your target audience. This is called monthly search volume, and it’s a big factor in the effectiveness of your SEO.