One of the most important parts of any marketing campaign is the H1 and H2 tags. They make your content easier to read, which means readers will stay on your page longer. These tags also have SEO implications, which means you can get more traffic and conversions. But what exactly are these tags and how do they work?

The H1 tag is the HTML code for the main heading on a webpage. It should be short and sweet, and should contain the key point of the page.

The H2 tag is a subheading of the H1 and should be used to outline subsections and sub-subheadings. A well-designed header will help users navigate long articles.

While there are many aspects to consider when creating a quality website, these two HTML tags are easily at the top of the list. Assuming you understand them, you can use them to improve your website’s rankings.

There are no exact rules for constructing an H1 and H2 tag. But by following the aforementioned guidelines, you can maximize the potential of these tags.

Although you don’t need to cram a plethora of information into a single H1 and H2 tag, you should be aware of the best practices. Using the most effective H1 and H2 tags will improve your SEO, boost your readership, and increase your traffic. This is the ideal time to implement your SEO strategy.

The best practice for an H1 and H2 tag is to create one that is both readable and relevant. Your readers should be able to quickly identify the subject matter and if it is of interest to them.