Basically, SEO is the process of increasing your website’s visibility in search results. Search engines use complex algorithms to determine what pages to show when someone searches for a term. Ideally, they want to show you the most relevant results. The higher your website’s ranking, the more visitors it will receive.

Search engines look for content, including keywords, titles, and image tags. They also look for links and internal link structure. If they find you’ve made changes that benefit your users, they may reward your efforts with higher search visibility.

Search engines also look for external off-site factors that can improve your site’s rank. For example, a high quality, informative link from a trusted authority site can pass more PageRank to your site than a low-authority link.

Some of these factors are in your control. For example, you can optimize your site’s architecture to make it easier for search engines to understand the content on your site. You can also improve your internal links, which can help you rank higher in search engines.

Google’s search algorithms take into account hundreds of factors when determining what pages to display when someone searches for a term. These factors include how long your web page is, how relevant it is to a user’s query, and whether or not it’s relevant to your page’s topic.

You can improve your site’s ranking by optimizing your title tag, and optimizing your image filenames. These changes may seem small, but they can have a large impact on your site’s search visibility.