Whether you’re looking to improve your search engine optimization (SEO) or boost your website traffic, knowing what types of keywords to use is important. Depending on the industry and target audience you’re trying to reach, your keywords will be different.

If you own a boutique clothing store, you may want to consider targeting your SEO keywords for clothes. But if you’re aiming for a specific type of table, such as a nightstand, your SEO keywords will include more specific terms. Similarly, if you own an ecommerce website, you’ll likely want to focus on products and services.

You’ll also want to know how your target audiences search for a product or service. There are four main keyword types that you can use to find your ideal customers: market segment, buyer intent, informational, and navigational. Choosing the right keywords will help your website rank better in SERPs.

Buyer intent keywords are those that are specifically used to attract users who are ready to purchase. This can be accomplished by using keywords like “buy” and “best.” However, the competition for these types of keywords can be high, so it’s important to choose the right ones.

Locational keywords are a great way to improve your local SEO. They are phrases that are used to locate locations in the local area, which is helpful for businesses that operate in a particular city.

Product keywords are phrases or terms that are directly related to your company’s offerings. Using these keywords can increase your conversion rates.