Keyword research is a process of finding the keywords that will be most effective in your marketing campaigns. When done correctly, this will increase traffic to your website and help to optimize your content.

Identifying the right keywords for your site is the first step to successful SEO. The keyword research process consists of three basic elements.

The first step is to brainstorm a list of seed keywords. This may include keywords that have low search volume and competitiveness, but you don’t have to save these terms.

Secondly, you need to consider user intent. Your website should be focused on solving the problem your audience is trying to solve. Understanding your prospects’ intent is vital to the keyword research process.

Next, you need to determine whether or not you want to use a paid keyword tool or a free one. There are many tools available to simplify the process.

For example, you can run a search for the term wedding cake in Boston to find the top local shops. Another method is to browse through forums. These sites are like live focus groups. They are open 24 hours a day, seven days a week, so you can discuss topics with other people.

You can also use a Google search to find questions that have been asked by other users. These questions are a great way to get your message in front of users who are already looking for the answers.