SEO is a set of practices that content creators use to help their web pages rank higher in search engine results, which can lead to increased traffic and revenue. While the process can be complex, there are a few basic skills that every SEO needs to know.

Hard Skill: Data Analytics

Search engine optimization is a data-driven field. It requires an understanding of Google’s algorithms and how it ranks content. Using tools like Google Search Console and Google Analytics, SEO specialists gather analytics and metrics to help make informed decisions.

Soft Skills: Writing

It’s a good idea to have some writing skills as well, since your content can be the main driver for your site’s success. You want to be able to write copy that will engage users and make them stay on your site for longer.

A team member who is trained in writing engaging copy will be worth their weight in gold. They’ll be able to ensure that all of your content is optimized for both humans and search engines.

Other Skills: Link Building

It’s essential for all SEOs to be skilled in both external and internal link building. External links, which you’ll get through traditional link-building tactics like directories and association sites, are a good way to boost your search rankings.

It’s also a good idea to have some experience working with social media. This will help you understand what kind of posts are generating the most buzz. Plus, it will show you how to connect with your audience and grow your business.