A keyword strategy helps you determine how to target specific keywords and phrases in your content. It also helps you track progress over time and ensure that everyone is on the same page.

Keywords are what search engines use to determine what websites to display. If you have a great keyword strategy, you will be able to rank higher on the SERPs. In addition, you will be able to draw in more relevant shoppers to your website and get them to engage with your brand.

The first step in building a successful keyword strategy is to conduct some research. This includes studying your business, your competitors, and your industry. You should also consider your advertising goals.

Once you have found keywords you like, you should evaluate them in terms of their relevancy. For example, if you are selling hat boxes, “hat boxes” is likely a great keyword. However, if you sell women’s skirts, you may want to focus on longer tail phrases.

A good keyword strategy can increase your website traffic, and it can help you make better strategic decisions. It will also provide you with valuable insights into how your competitors are doing.

Keywords should be used in all areas of your site, from your page titles to your image alt text. They should also be used in headings and subheadings. Some tools, such as Moz and SEMRush, can help you find and track keywords.

When building your keyword strategy, it is important to remember that the world is changing. Changing trends in the market can affect how you compete with your competitors.