Developing a keyword strategy is a great way to help your website achieve success. It is like a road map to help you create content that will be of interest to your target audience. A keyword strategy can also help you to get your entire team on board.

To develop a good keyword strategy, you need to take the time to understand your business, your goals, and your audience. Then, you need to conduct keyword research. Using tools like Google Trends and Google Search Console can help you to discover what keywords your competition is targeting.

Once you have a list of keywords, you need to make sure they fit into your overall content plan. Your keyword strategy should include head keywords, long tail keywords, and focus keywords. You should also consider linking to internal content to help your site rank higher.

You should also track your keywords with a tool like Google Search Console or SEMRush. The tools can give you valuable insights into your current rankings, CTR, impressions, and more. They can also help you discover opportunities to pursue.

Developing a good keyword strategy is a process that should be continually reviewed and updated. You need to consider your rankings over time, as well as the rankings of your competitors. This will help you to determine whether your goals are being met.

Tracking your keywords can also give you an idea of what your audience is searching for. You should use an analytics tool to see what keywords lead to the most purchases and how customers are behaving.