If you want to get your website or service seen, you’ve got to know what a good keyword is. A great search engine marketing strategy can help you achieve this goal. Choosing the right keywords for your content can give you a leg up on the competition.

First, look at the SERPs for your target keywords. You should consider your site’s authority, what your competitors are doing and your own skills. The LSIGraph keyword research tool is a good resource for discovering relevant keywords.

You may also want to consider Google’s Search Quality Rater Guidelines. These guidelines are helpful for optimizing your content for Google’s search algorithm. They emphasize the E-A-T – expertise, authority, and trust.

Another useful piece of information is Google’s Search Console. It will tell you how many times your website has appeared in Google’s search results. There are limitations, however.

You can also use a tool such as Seobility’s TF*IDF to find out how often your target keywords appear within your content. This will help you determine whether your website needs optimization.

As a general rule of thumb, one web page can rank for multiple queries. However, the higher the number of rankings, the more difficult it will be to climb the rankings ladder.

If you’re looking to rank for a highly competitive, high volume search term, you may want to consider using a long-tail keyword. This is a good way to attract targeted traffic to your site, and will increase your chances of gaining a link from a high ranking site.