Identifying the right keywords for your SEO campaign can be challenging. Depending on your industry, there are various types of keywords you can use. The best keyword selection is one that is based on your market, your product, and your customer’s journey.

Customer-defining keywords describe your audience’s needs, interests, or characteristics. They help create content that is more relevant and creates a connection with searchers. They also increase your chances of being found. These keywords can include age, gender, profession, or other psychographic characteristics.

Product keywords are keywords that target specific products or services. These keywords are often used by e-commerce retail stores or manufacturers in a niche. They are also used by sports companies, which leverage tie-ups with athletes. These keywords are often used by potential customers who want to purchase a specific product or service from a specific brand.

Long tail keywords are usually four or more words. They are highly targeted, and their search volume can be low. They are also more specific, giving you a better chance of ranking. They tend to have a higher conversion rate and lower competition.

Transactional keywords are keywords that are used by potential customers who want to purchase right away. They are most commonly used in classified ads or on product category pages. They are also used for online copy that encourages conversion. They are best used for content on the bottom of the sales funnel.

Broad search terms are generally one or two words. They are usually used by a high volume of searchers. These keywords can help you get your site listed in the top of SERPs.