What are the top 7 benefits of SEO marketing?

Search engine optimization is a powerful marketing strategy that can drive leads and sales for your business. If you’re not sure what SEO is, it’s a process that involves optimizing your website to be more visible in organic search results.

Benefit #1: Increased Leads and Conversions

With SEO, you can get more qualified visitors to your site by implementing a well-planned and strategic marketing campaign. This can be beneficial to e-commerce sites and non-e-commerce businesses alike, as it helps you increase the number of conversions from your website.

Benefit #2: Lowers Digital Advertising Costs

With a well-planned SEO strategy, your business can reduce its overall digital marketing costs, including advertising and marketing expenses. This can save your company money in the long run, and allows it to reinvest that saved cash into other marketing strategies.

Benefit #3: More Credibility

One of the biggest benefits of SEO is that it can help your business stand out from the competition. This is important since 80 percent of shoppers use online reviews to determine whether they want to buy a product from a specific company.

Benefit #4: More Brand Awareness

With more than 60,000 searches performed on Google each second, SEO can help you reach consumers when they’re looking for your business. This is critical to your business’s success, especially if you offer 24/7 service and e-commerce options.

SEO is a long-term strategy, which means it can work for years to come. Unlike social media marketing or paid ads that often stop working after the first year, SEO continues to bring in traffic and boost your rankings for months and even years after you’ve invested in it.