The online market is getting increasingly competitive, which is why it’s essential to bring in new tactics and strategies to rank up on search engines. Fortunately, there are many effective SEO techniques that you can implement to boost your rankings and attract organic traffic.

Content is King

If your site has fresh and relevant content, it will naturally rank higher in SERPs. This is especially true with mobile searches, which are growing in popularity.

Core Web Vitals

In 2023, Google is releasing Page Experience – an algorithm that ranks pages based on their core web vitals (speed, responsiveness, visual stability). This will help you to ensure that your website delivers a great user experience across all devices.

Featured Snippets

Often referred to as the “Holy Grail of SEO,” featured snippets are short answers that appear at the top of the SERP. The key here is to find opportunities for featured snippets on pages with high keyword rankings.

Backlinks and Link Building

When a backlink is created from a quality website, it signals to Google that your site is a credible resource on a certain topic. It’s also a great way to build your brand authority, which is essential for SEO in 2023.

Duplicate Content

In addition to keywords, it’s also important not to create duplicate content. This can happen when two or more posts target the same main keyword. This can be a common mistake on newer sites where the owner may think it’s more effective to split up larger pieces of content.