Keywords are an important part of SEO and other marketing strategies. They help you get more traffic to your site, and increase your chance of conversions. But what types of keywords are out there? Here’s a brief rundown.

Short-tail keywords are usually one or two words. Although these are effective in terms of keyword density and search volume, they’re also difficult to rank for. Long-tail keywords, on the other hand, are much more specific. You can use these in your content and in your URL.

For example, if you sell coffee machines, you might include the name of your brand. Then you can add other descriptive phrases, such as “the best coffee maker” or “the top rated coffee maker.”

A competitor’s keyword is a combination of the name of a competitor’s product, plus other descriptive terms. Keeping track of your competitor’s keyword performance is a good way to determine which ones work best.

Another way to measure the benefits of using keywords is through your website’s search engine rankings. This can be accomplished by optimising your website for many different keywords. Once you have your keywords down, you can use them for intent-driven marketing. Using a variety of keywords on your webpages can increase your chances of converting visitors into buyers.

The best way to find out which keywords are the best for your business is to do your research. By doing so, you can discover which are the most popular.