When you want to increase traffic to your website, you have to optimize your pages. There are five basic SEO elements that you need to take care of.

Optimizing these elements will have a huge impact on your website’s overall ranking. But you should also be aware that SEO is ever-changing. Google updates its algorithm over 500 times a year. It is important to keep up with the latest changes and keep your website in line with the new criteria.

One of the most important elements to improve your ranking is your Meta Description. This description will appear under your page titles in search results. A good description can lead to conversions and click-throughs.

Another element that is very important is your Title Tag. It is the first thing that visitors see in your search results. The title tag should include a keyword that relates to your website. Using keywords as part of the title tag can help boost your search engine ranking.

Another SEO element that you should use sparingly is your ALT attribute. Using ALT text helps visually impaired users understand what your images are about. Your ALT attribute should describe the image and contain your target keyword. However, you should keep your ALT attribute to less than 125 characters.

Another important on-page SEO element is your URL. A well-structured URL will make your website more accessible to the search engines. To create a more powerful URL, you should use three to five words in the structure.