Search engine optimization is an important digital marketing technique that can boost your website’s rankings on search engines. The main goal of SEO is to increase visibility, which means the higher your site appears in the SERPs (search engine results pages), the more traffic it can receive from people searching for what you offer.

SEO is a complex process that involves a number of different components. However, there are four primary types of SEO that are essential to a site’s success. Knowing how to use these strategies effectively will help your business grow.

Internal SEO focuses on optimizing a website’s content. It includes ensuring your page is structured and written well. In addition, internal links should include targeted keywords and high-authority pages. This will improve your user experience and make your site more visible to visitors.

Off-page SEO involves getting incoming links to your site from other relevant websites. These links can help your website earn a high ranking on Google. Moreover, they act as a vote of trust.

Off-page SEO also entails raising social media awareness. For example, using long-tail keywords and creating a good profile on social networking sites like Facebook can boost your website’s SEO.

Off-page SEO is vital to local businesses, as it helps them reach customers in their area. Getting a listing in Google My Business ensures that your website appears in search engine results when a potential customer searches for your services. By adding your address and business hours to the local listings, your brand is more likely to be recommended.