SEO is a powerful digital marketing tool that can improve your online visibility and increase your search engine ranking. It is important to understand the different types of SEO. By understanding the differences, you can better identify your target audience and decide which type of SEO is right for you.

The four pillars of SEO are content, links, mobile and local. By implementing each of these pillars, you can boost your site’s performance.

On-page SEO refers to optimizing your page content. This includes keyword optimization, creating keyword phrases and meta descriptions, and adding images. It also helps you to get more backlinks.

Google considers a variety of factors when determining the rankings of your pages. In particular, it wants to know how relevant your content is to a user’s query. For example, it looks at page appearance, UX and proximity to other content to determine whether your page matches the searcher’s intent.

Mobile SEO focuses on optimizing your website for mobile devices. This ensures that your website is accessible on the go. A faster and more mobile-friendly site can help you achieve higher rankings.

Local SEO is a form of SEO that concentrates on a specific area. It involves creating a strong online presence in that region. This helps to drive traffic to your website, and increases your chances of converting visitors into paying customers.

Having unique and useful content is a great way to improve your website’s search engine rankings. This includes writing, images and videos. However, it’s important to balance your content with the other pillars of SEO, such as copywriting and technical aspects.