There are four different types of keywords: short-tail, long-tail, generic, and category. Knowing these terms can help you better understand the process of keyword research and optimization.

Keywords are the words that you use to define your product or service. They are crucial in the world of search engine marketing. The more specific your keyword is, the more likely it is to attract a potential customer. But it is not all that easy to rank at the top of the search results. In order to succeed, you must know the truth about the different types of keywords.

Short-tail keywords are the first thoughts that come to a person’s mind when they think about a particular subject. These keywords tend to be very broad and have a high search volume. However, the longer a keyword is, the more specific it is. This gives your website an advantage over competing websites.

Long-tail keywords are also a lot more specific, but they have a low search volume. That’s why they are great for SEO. And you’ll find that they bring in higher quality traffic.

You can use these keywords to optimize your sales pages and your landing page. For example, if you have a running shoes business, you may want to write content that provides information about your products. Depending on the type of product, you could include how-to articles, reviews, and comparative pieces.

Lastly, you can target transactional keywords, which indicate an intent to perform an action. Typically, this involves the purchase of a particular product. When a buyer is ready to make a purchase, he will type a transactional keyword into the search bar. Words such as “buy,” “subscription,” and “purchase” are commonly used.