Getting a website noticed and ranking high in search engines requires a process called SEO. It involves creating quality content and incorporating keywords into that content. By understanding the process, you can increase your traffic and make your business grow.

The first step in the SEO process is identifying and researching your target keywords. You’ll need to find phrases with low competition and a high monthly search volume. You can find this information with a keyword tool. Once you have your keyword list, you’ll need to create a content strategy that incorporates those keywords.

When creating your content, make sure it is informative and helps solve a user’s problem. Google’s quality standards require that you build your content with this goal in mind. You’ll also need to write your content regularly. If you don’t, your site’s speed will suffer and people won’t stay on your site.

You’ll need to include a meta description tag on your page. This is a visible element and gives people a better idea of what you have to offer. Including your subject in the title tag and throughout your content will also help improve your ranking.

You should always have your home page feature prominent links to important pages. You’ll also need to make sure that you provide enough internal linking. This makes it easier for Google to crawl and index all of your pages.

You should also use a content strategy that includes niche keyword searches. This will give your site visitors a sense of what you do and what your expert status is.