There are more than 200 ranking factors used by search engines. However, many SEOs have questions about the credibility of these factors. Some believe that these factors have been updated by Google, while others doubt their effectiveness.

One of the most commonly-used SEO ranking factors is the number of unique websites linking to your site. Adding more links means that you are more credible. Another factor is the age of the domains that link to your website. The older the links, the higher the value.

Some SEOs believe that spammy and low quality links can lower your page rank. If you receive suspicious or unnatural links, you may receive a notification from Google. To avoid this, it’s best to get links from authoritative sources.

The location of your page in a sitemap can also affect your rankings. Having a sitemap can help Google crawl your website faster. Additionally, a sitemap can be used to put your website on a map, which will improve your search results.

The content of your website should be informative and useful. A good way to do this is to focus on content that impresses visitors. You can accomplish this by providing helpful supplementary content. This can include images, extra blocks of information, and menus that link to other relevant content.

Another factor that many SEOs look at is bounce rate. If your website has frequent users, it will move up in the SERPs. This is because visitors want quick answers.