In order to have your website rank high in search engines, you need to have the right keywords. These words are what your target audience type into the search engine to get your content. However, not all keywords are created equal. There are two types, and understanding the different types will help you find the most effective ones for your business.

The first type is the generic. This type of keyword can be a single word or even a phrase. Generic keywords are usually short and simple. They are used to refer to an industry, a product, or a service.

On the other hand, long-tail keywords are more specific. Long-tail keywords are generally 5-8 words in length. They are more effective at attracting a specific audience and helping to increase conversion rates.

For example, a buyer keyword is a specific term that shows intent to buy a particular item. These words are typically used by people who are ready to buy online. Whether they are searching for a particular brand or product, these words are a good way to reach users who are already researching.

A competitor keyword is a phrase or term that combines your competitor’s name and brand. These words are a good way to track your competitors’ keyword performance and take advantage of their efforts.

While the exact number of search queries is not a reliable metric, the search volume for a particular keyword is a good way to gauge the strength of a keyword. It’s also important to remember that your competition is probably utilizing a similar approach to yours.