Keywords are a key element of search engine marketing. They help your website rank higher on Google and other search engines. However, there are different kinds of keywords. Understanding the differences is a good way to make sure your website is optimized for search engines.

There are two main types of keywords. The first type is known as head terms. Head terms are usually one or two words and have a high search volume. Because they have a high search volume, these keywords are also very competitive.

In contrast, long tail keywords are a lot more specific. Long tail keywords are three or more words. These keywords are more descriptive than head terms and have less competition. Choosing long tail keywords can lead to a higher conversion rate.

You can find the best keywords for your site by using a tool like Keyword Advisor. This is a great resource because it is designed to help you find the right keywords for your business. It is a free tool that has helped thousands of people improve their SEO.

Long tail keywords tend to have lower search query volumes. This means that it is easier to get ranked for these keywords. When users find your website through a long tail keyword, they have already been researching and are more likely to convert.

Whether you choose to use long tail, mid-tail, or head keywords, there are many factors to consider. You will want to use your keywords in your title and description, and you should represent your lifestyle and business.