Defining the type of keyword you want to use is a critical part of your SEO strategy. The right keywords can help you improve your search engine optimization and increase the number of visitors to your site.

There are two main types of keywords. The first is short-tail keywords, also known as head terms. These keywords usually consist of just two or three words. The second is long-tail keywords, which are longer and more descriptive. Long-tail keywords often have less competition. They also bring in a more targeted audience. However, they do not have the same search volume as short-tail keywords.

Whether you choose short-tail or long-tail keywords is up to you. Each type has its own advantages and disadvantages. While short-tail keywords are more popular and generate a lot of search traffic, they can be difficult to rank for. However, long-tail keywords can generate a much higher conversion rate.

There are many different types of keywords, and you need to understand them in order to boost your search engine optimization efforts. These types are used in guiding content strategies, improving search engine optimization, and guiding paid search campaigns.

Product keywords refer to search terms that specifically look for a particular product or service offered by a company. Ecommerce businesses often target these keywords. They help clients find their products through search. The term “copy machine” is an example of a product keyword.

Similarly, branded keywords are used by customers who are looking for products from a particular brand. For example, Nike uses the term Serena Williams to market their products.