SEO tools are a type of software used to improve search engine rankings and increase traffic. It involves the evaluation of factors such as keyword ranking, backlinks, and website speed.

There are many tools on the market, and they come in all shapes and sizes. Some are free and some are more expensive. They can help you identify your strengths and weaknesses and determine the best way to go about boosting your rankings.

There are two main types of SEO tools, and they can help you determine your site’s rank in the search results. Keyword research tools perform searches using broad web data, while SEO analyzer tools look into specific aspects of your site.

Google’s own Search Console is free and it can be a valuable resource. In addition to indexing your site, it can help you monitor the performance of your website and detect and fix problems. The tool also allows you to request reconsideration of penalties.

Another useful SEO tool is Majestic Analytics. This tool uses sophisticated techniques to assess the quality of links on your site. For example, it can separate high quality links from “link farms” and other sites designed to game the search rankings.

Another tool that has a lot of features is Screaming Frog. This tool provides a quick peek at a SERP preview and a deeper Title Tag analysis.

Google’s Webmaster Help Community is an excellent place to find tips and tricks for your website. You can also ask questions and share information with other webmasters.