Using SEO tools can help you improve your site’s ranking on the search engines. These tools are designed to gather data on different aspects of your website, including backlinks, keywords, and more. They can also help you identify any problems with your site.

You can use SEO tools to track the performance of your site on a variety of platforms, such as social media. Some of these tools are free, while others are paid. There are also specialized tools that can help you find dead links.

One of the easiest and most intuitive SEO tools is SEMrush. They offer a free 7-day trial. They are easy to use and are very organized. They are designed with beginners in mind. You can also use their keyword research feature to determine which keywords you should use in your SEO campaign.

Another tool that you might want to look into is DuckDuckGo. They have a 0.25% market share, and their search results are privacy focused. The features of this search engine are similar to those of Bing. However, they do not track users.

You can also try out Ubersuggest. This tool is a simple, yet powerful keyword research tool that scrapes data from Google’s Keyword Planner. It will filter out irrelevant keywords and return useful keyword data.

If you are a more experienced SEO practitioner, Ahrefs is one of the most thorough and detailed tools online. Their free version gives you access to keyword research, a competitor domain checker, and a site audit feature. They also allow you to track up to 20 keywords and add as many locations as you wish.