SEO keywords are the words and phrases that you include in your website’s content to help it rank higher in the search engines. They’re used in the title, headings and body copy of your webpages. It’s important to understand how to research the right words and phrases because without them your content won’t get any organic traffic.

Choosing the right SEO keywords is a delicate process. You’ll want to use phrases that make sense to your target audience. For example, if your business provides high end fashion, your SEO keyword might be “high end clothing.” The trick is to find the best phrase for your product.

Using the Google Keyword Planner or SEMrush is a good place to start. These tools offer free keyword selection, which helps you pick the best words for your site. This is the first step in the SEO process. Once you’ve selected a list of good keywords, it’s time to figure out how to optimize them.

Using a tool like Google’s Keyword Planner can give you an estimate of how many searches you’ll likely see for a particular keyword. While this may seem simplistic, it’s a useful way to start.

Identifying the best keywords isn’t as hard as it may sound. There are many tools that can help you do the research, but you’ll need to take the time to figure out what works for your particular business. In the end, choosing the right keywords is the only sure way to drive traffic to your website.