SEO is the process of optimizing your website so that it ranks higher in search engine results. It also helps to increase your organic traffic. More people who find your business through your website will increase the chances of conversion. Therefore, it is important to do proper SEO for your small business.

SEO is an investment. You want to hire a company that will provide you with high-quality services. However, you need to be aware that not all SEO agencies are the same. Make sure you choose an agency that is transparent, reliable, and has a good track record.

Basic SEO services include web presence packages and page optimization. Getting your website listed on local directory pages can help you attract new customers.

Content is a major component of your SEO strategy. Create high-quality content that is informative and useful to your target audience. This will help to establish your site as an authority in your industry. Having quality content will also generate more targeted traffic.

Using an SEO package that includes research is a great way to make sure you are staying up-to-date with your competition. These packages can also allow you to discover opportunities for improvements.

Technical SEO refers to the back-end elements of your website. These include things like HTML tags, headers, and coding. The purpose of technical SEO is to make your website more understandable by search engines.

Another SEO service is link building. This involves adding links to external websites and increasing the number of external links. Your site will be ranked higher in search engine results when there are plenty of external links.