There are four pillars of SEO that should be considered when optimizing a website. They are technical, content, on-site, and off-site. These factors will help improve your site’s ranking.

The technical SEO pillar focuses on the backend of a website. These include things like webmaster tools, registering your site with search engines, and using meta tags and schema. It’s also important to make sure your site is responsive to mobile users.

On-site SEO is more about the content on your pages. Your content should be keyword rich, dynamic, and interactive. You should also use synonyms and cluster related keywords. In addition, you should update your content regularly. This will show Google that your business is alive and well.

As part of an on-site SEO strategy, you should also consider your social media presence. Having a social media page can be a good way to generate leads and increase your website traffic.

In the SEO world, the content pillar has become more important than ever. Content is important to modern search engines, who want to deliver a great user experience. If you have a large website, you might need to supplement your on-site SEO efforts with a number of other tactics.

While it’s true that the four pillars of SEO are not necessarily the only way to optimize a website, they certainly are the most effective. By properly implementing them, you’ll strengthen your website’s structure and boost your rankings.

Getting your site to rank in the top positions of the search engine results pages (SERPs) requires a combination of on-site and off-site SEO. A comprehensive approach to SEO is the best way to ensure your website is getting the exposure it deserves.