Keyword research is a critical part of any SEO campaign. Choosing the right keywords can help your website rank higher and drive more traffic to your site. However, not all keywords are created equal. It’s important to know which are the most valuable to your business.

There are four main types of keyword research. Those are navigational, commercial, informational, and search. Depending on your industry and target audience, you may want to use different keyword lists. Having the right balance of keywords will help you improve your ranking and convert more visitors into customers.

Navigational keywords include brand names and location-specific terms. If you are a local business, targeting local search phrases is a good idea. For example, you may want to show up when someone searches for a cell phone provider near their home. The keyword for that search is a great way to get the attention of your target audience.

Commercial keywords are similar to transactional keywords in that they contain words such as “buy” or “order.” They are best used when targeted with a well-optimized purchase page. You can even run a paid ad for these keywords to increase your reach.

Informational keywords are a good way to demonstrate your expertise and build trust with your potential customers. This type of keyword should also be used when you are creating content. Examples include videos, blog posts, and comparison articles. These are excellent ways to build trust and make your company seem more like an authority.