Using a keyword research tool to find the right keywords for your website is a must. The right keyword can draw in your target audience and drive traffic to your site. However, if you use the wrong keywords, you may find yourself attracting bouncers instead of conversions.

A keyword search tool can reveal the entire universe of keywords your site ranks for. This can help you avoid losing a favorable position on SERPs.

A keyword search tool may also be able to suggest new keywords based on analysis of your website. This may be a more effective way to find the right keywords.

A keyword research tool can show you what users are looking for and how your page is performing compared to the competition. It is also possible to show you the relative value of a given keyword. This can help you decide whether you should use it or not.

The Ads Keyword Tool is a great resource for identifying keywords and keyword phrases with high search volume and low competition. It will also give you a complete SERP analysis. This is important because it can show you what keywords you should target and which ones you should ignore.

The Related Searches section is a good place to start. This section is based on the most popular searches on Google. The tool is also a great way to come up with new, related searches. The main trick is to find keywords that have a reasonable search volume.