SEO in 2022 is different than it was in 2015. With the rapid growth of digital markets, the COVID-19 pandemic, and the rise of voice recognition technology, there will be a lot of changes. These new trends are important for marketers to understand and plan for.

SEO in 2022 is more focused on user intent. The focus is to ensure that users can find the content they need, at the time they need it. This means that you need to take a holistic approach to your content strategy. Creating a solid plan is critical to ensuring you get the best results.

Google continues to improve its ability to recognize quality content. It is also getting smarter about the user’s intent.

This means that SEO is becoming more difficult to rank in the SERPs. However, it is still worth investing in as long as websites exist. The returns on your investment will depend on how well your website is optimized and the strength of the competition. Using an SEO audit will help you make plans for the new year.

The landscape of SEO in 2022 will be more reliant on artificial intelligence. AI will play a large role in determining how your site ranks for keywords. In addition, the use of semantic search will increase. This allows search engines to understand what the user is looking for, and thus provide more relevant results.

Creating good content is still crucial. You need to have a plan and a strategy for your content, and you need to know what your audience is looking for at each phase of the buyer’s journey.