Whether you’re a pro or a beginner, you can benefit from using SEO tools. These tools can help you estimate how much traffic your website receives, what keywords users search for and what types of content they enjoy. You can also check out your competitors’ rankings, structured data markup and more.

MozBar is a free SEO toolbar that offers easy access to advanced metrics on webpages. The tool provides useful information like domain authority, load time and more. It also has a free keyword tool.

The Screaming Frog tool is another useful free tool. This tool allows you to analyze your log files and confirm search engine bots. The tool also provides a useful SERP preview. It can also help you figure out what you’re doing wrong.

Wappalyzer is another free SEO tool. This tool can show you how your site is built and what technologies you use. It also has a free tool that searches Google for broken links.

Google Analytics is the ultimate free tool. This tool tracks how much traffic your website receives and how long visitors stay on your page. It can also tell you how often people click through your keyword links. You can also check out keywords users are searching for and how much they are paying for them. You can also upload your site’s XML sitemaps to Google Search Console.

There are also free tools that you can use to find the best SEO keywords. You can search for black pearl necklaces and see which websites are ranking high for that particular term. You can also use the free Google Trends tool to see what topics are most popular over time.