Search engine optimization is the process of increasing the traffic of a website. It can be achieved through a variety of methods, ranging from on-site to off-site.

Google is the dominant force in the search engine world. It accounts for over 80% of the global market. SEO is a great career choice, as long as you have the skills to make it work.

There are many factors that go into determining how a page ranks in a search engine. One of the more important elements is the number of links pointing to a page. This will determine the page’s importance.

Another factor is the HTML code structure of the page. Having a clear and concise code can help search engines evaluate the content.

Using the best practices of search engine optimization can help increase the amount of organic traffic to your website. However, it can also be a time consuming and expensive endeavor.

The good news is that SEO is not as difficult as it may sound. You can start with simple steps such as writing clear and descriptive copy.

Aside from the most basic optimization techniques, there are many other things you can do to improve your ranking. These can include obtaining backlinks to your site. Links can be found from other websites or through social media sites.

Other factors you may want to consider include optimizing your site for mobile. In 2016, Google announced that it would give a boost to mobile-friendly pages.