SEO is the process of enhancing your website for the benefit of the target audience. The goal is to increase visibility of your website and generate more traffic. This can lead to more sales and leads. It takes time and effort to get the best results from SEO.

It is important to know the current status of your website before starting. You can take advantage of free tools, such as Google Search Console, that can help you with basic SEO. However, you may need to pay for more advanced features.

For small businesses, SEO is important because it can help drive more traffic to your site. Using a professional SEO company can also help you to achieve your goals.

Many SEO companies in the United States charge according to the size of their business and their expertise. Some agencies will offer a flat rate, while others will charge according to the number of hours. Unless you have a lot of time to devote to your website, you should consider paying for monthly SEO services.

To improve your rankings on Google, you will need to optimize your website for certain keywords. In addition, you will need to reduce your bounce rate and match your content to the search intent. Also, you will need to build backlinks. These are links that are created for the purpose of enhancing SEO.

You can use free tools to do basic SEO, such as using Google Keyword Planner to analyze your backlinks and track the keyword rankings of your competitors. Semrush is another great tool. With its advanced features, you can find the best performing keywords and track your website’s traffic.