Depending on the company, SEOs can work as consultants, freelancers or as in-house staff. SEO careers require strong research and communication skills. The industry is dynamic and the need for SEO experts is increasing.

One of the most exciting parts of the SEO career is that it has a lot of variety. While some jobs require you to sit at a desk all day, others require you to go out and meet with clients. You can even work from home.

The SEO industry has grown exponentially. According to Forbes, the industry is expected to grow to more than $80 billion by 2020. That’s a lot of money to be made.

Some SEO firms offer work-from-home opportunities. However, you may have to put in some extra time to get the job done.

There are also plenty of SEO tools you can use to help grow your career. You might want to check out Semrush, Ahref or Moz. You can also take a digital marketing course to get a better understanding of the industry.

The SEO industry has a few pitfalls to avoid. For one thing, it’s hard to stay on top of all the latest search engine updates. Search engines make major changes on a regular basis. You may need to adapt your strategy to avoid penalty. You may also need to recover lost traffic.

Despite all of these drawbacks, SEO is a very useful career. You can work for small businesses, digital marketing firms or for large enterprises.