Depending on the type of business, SEO can be a full time or part time job. You can also work remotely. This can help you to have a more flexible schedule and a better work/life balance.

Search engine optimization is a process that improves the position of a website in the SERPs. It involves various factors, including content, links, and keywords. It also includes testing to ensure that a website is performing at its best. If you are considering a career in SEO, you’ll need to keep up to date with the latest algorithms. It’s important to understand that your efforts should be aligned with your company’s paid search efforts.

An SEO specialist works with a web development team to optimize a website’s content. They ensure that pages load quickly and that the website is clean. This also means that the content must be optimized for internal links. They may also be required to visit their clients.

If you want to be an SEO specialist, you can either find an entry level position with an SEO firm or start by working as a freelance consultant. These roles usually require you to have a high level of education. There are also online courses that can help you to improve your skills. You can find SEO jobs through Upwork and Fiverr.

If you decide to get involved in SEO as a freelance consultant, you will need to keep up with the latest industry news. It’s also a good idea to get involved in niche-specific forums to stay up-to-date with the latest trends and changes. This will help you to maintain a passion for the industry.