Performing keyword research is a great way to get the most out of your website and content. It is important to know what keywords your target audience uses to find your business. Using keywords correctly will result in higher rankings, better conversions and more traffic.

It’s also a good idea to do keyword research on your competitor’s site. This can help you decide what content you should create. For instance, if you are a wedding cake company, you should create content on wedding cakes in Boston and wedding cakes in New York.

You can use Google’s free keyword tool to perform keyword research. This tool shows you what searches were most common.

The search engine also has a related search feature that displays questions people asked Google. These queries can be a big clue as to what your audience is looking for.

The most important thing to remember is that a good keyword research is just the beginning. You also need to understand the search engine’s guidelines. These guidelines are constantly evolving, so you need to keep up.

The most efficient way to perform keyword research is by using a tool. You can check out some free and paid keyword tools.

You can also check out a tool like Google’s keyword matrix. This tool will show you the most relevant keyword based on search volume and competition. It also provides examples of the best keywords for your industry.

A tool like Ahrefs will give you keyword ranking data and suggestions for related keywords. You can also get the free version of Moz’s Keyword Explorer.