SEO stands for search engine optimization, and it refers to the process of optimizing your website in order to rank higher on the results pages of search engines like Google. The goal of SEO is to get more organic traffic from search engines, boosting your website’s overall conversion rates and sales.

The answer to the question, “Is Google a SEO?” depends on what you’re looking for. There are many ways to define the term, but a basic definition would be that it’s a process of improving your site to improve its chances of appearing in the top organic results of Google.

It involves a lot more than just keyword targeting and link building, and the practice is constantly changing as Google tweaks its search algorithm to give online users the best experience possible.

First, let’s look at how search works:

Crawl and Index – The next step in SEO is to have Google crawl your web pages and index them. To do this, Google uses a computer program known as a crawler to collect information about your web pages.

Content – The most important factor in the Google search results is the content. The key is to provide useful, relevant information to your target audience.

Title tags and meta descriptions – These help searchers determine what your page is about. They also tell Google what to expect on your page, boosting your click-through rates.

HTML tags – You can’t get away with sloppy HTML tags on your web page, especially when it comes to Google SEO. They’re also critical for indicating your central topic and structure.