Alexa is a SEO tool that allows you to gather critical information on your website and that of your competitors. It offers a variety of features that include monthly searches, keyword and key phrase usage, traffic statistics, and website comparisons to name a few.

A high ranking on Alexa is a sign of a web page that gets many visits, and it is an indicator of good SEO. It also attracts potential advertisers, partners, or blog writers, who may wish to write about a website that has a high ranking in the Alexa index.

However, there are some disadvantages to using Alexa rank in your SEO strategy. First of all, it is only ranked on a domain basis (not subdomains), which means that sites with much higher traffic can end up with a lower ranking than they actually deserve!

Second, Alexa is based on data from a limited number of users with the Alexa toolbar installed. This means that it can be easily manipulated, and it’s not always accurate.

Third, some users argue that the data sourced by Alexa is not truly unbiased. This is mainly because it’s based on Alexa’s own toolbar use base, which is dominated by webmasters and SEO professionals.

There are plenty of other tools that provide a more unbiased view of the internet, so it’s important to choose the right tool for your needs. You’ll want to choose a tool that’s easy to use, has a great interface, and provides useful insights into your business’s performance.