Research articles are written to capture and represent a topic. In addition, they require a lot of work and follow a specific set of guidelines. Nevertheless, they are often overlooked as a part of a manuscript. This article will explain the importance of keywords and provide some helpful tips for writing them.

The first step in keyword research is to understand the intent of your target audience. This is essential because it determines what your content should be about. If you don’t know what consumers are looking for, you may end up targeting the wrong keywords.

Choosing the right keywords is important because it makes your paper discoverable. Also, these phrases can help you rank better on SERPs. It is always recommended that you use two or three word phrases instead of single words.

The keywords you choose should also be relevant. You do not want to focus on too many commercial keywords. Instead, you can target less-commercial ones such as blog posts about wedding cake ideas. These are more likely to have higher search volume than other terms.

Lastly, you should check the competition for the keywords you’ve chosen. You can do this by checking the pages of your competitors and searching for the term. Alternatively, you can ask customer-facing colleagues to brainstorm the most common searches for your subject.

Once you have a list of keywords, you need to make sure they are properly formatted. The title is the main input for databases, so you should keep it concise and readable.