SEO is a powerful tool that allows businesses to optimize their online presence, build organic traffic and boost ROI. However, it can be challenging to measure the performance of a website and its impact on SEO.

Thankfully, there are dozens of tools available that help companies collect data and analyze the results to create more informed decisions. One of the most useful is Google Analytics, which offers a plethora of reports that can be tailored to your business.

How to use GA for SEO

The first step is to get set up with a Google Analytics account. Once you have that, you can add tracking code to your website’s pages via a web host, website builder or blog platform. Most of these platforms allow you to easily add this tracking ID.

Once your Google Analytics tracking code is on the site, you can start collecting user data. It uses a JavaScript page tag to track each visitor’s activity on the site. The page tag sends a hit to your Google Analytics account every time the visitor navigates to a different page or completes a goal on your site.

Google Analytics is a great resource to find keywords that are driving visitors to your website and helps you to optimise your site for those terms. It also lets you see how often your site is listed in search engine results for those words.

As well as tracking keyword performance, Google Analytics is a great tool to track the success of referrals to your site from other websites. This can be particularly useful when working to increase traffic to your site by gaining links from relevant reporters or bloggers.