Identifying the right keywords is an important part of any SEO strategy. Getting these words or phrases into the right place can draw users and drive more leads.

When choosing keywords, it is best to choose keywords that are relevant to your business. You might find that your customers are looking for something very specific. For example, a coffee machine seller may have customers searching for comparisons of various machines. If you write a blog post about this topic, you can capitalize on a sudden spike in demand.

One of the most effective ways to uncover useful keyword ideas is to do a brainstorming session. Using a variety of tools, you can generate a huge list of potential keywords. You can then group them into different buckets based on their relevance to your site.

A more popular method involves grouping ideas into three buckets. The first bucket is a general awareness term. The second bucket is related to consideration. The third is a related to conversion.

For each bucket, you should look at your website’s performance to see which keywords are bringing in the most qualified traffic. This can be done with a tool like Ahrefs’ Site Explorer. It can also be used to identify gaps in your content.

Another great way to identify relevant long tail keywords is to use a keyword research tool. These tools will allow you to see the entire universe of keywords your website ranks for.