Unlike long-tail keywords, which have a lot of fluctuation in their search volumes, the most searched keywords are incredibly stable. The traffic you get from these keywords is very predictable, so you can focus your search marketing efforts on them with confidence and get great results.

How to Use This Data

Keyword research helps you understand what queries your target audience is actually searching for when conducting online research. You can use this data to inform your content strategy and your overall marketing strategy.

The first step in this process is to run a list of potential keywords using Google Keyword Planner. This will help you cut down your list and eliminate any words that are too broad or unspecific.

Step 2: Look at Google Trends for the keyword. This is an incredibly powerful tool and can give you valuable insights into the popularity of a keyword, its seasonality, and media coverage surrounding it.

Another great way to learn what people are looking for with a particular keyword is to do a full SERP analysis on it, which you can see by clicking the SERP button in a report. This will show you what the top-ranking pages are like for a certain keyword, including who is ranking there and why they’re there. You can also learn whether the search term is being used for commercial or informational purposes, and how competitive it is. This will give you an idea of how much work you’ll have to put into ranking for that keyword.